Australia Cards and Payments Market Intelligence, Global Industry Insights
The research report provides in depth analysis and
insights into the Australia Cards and Payments Market including, strategies
deployed by banks to market debit and credit cards and competitive
landscape (card issuers in the country) for both debit cards and credit cards.
The study includes 3 years historical market size and 6 years market forecast
in terms of number of cards, value and volume of transactions processed through
these cards, and other key metrics. The report also provides information on the
key industry trends, major schemes, banks and detailed segmentation of card and
payment industry. The research report is a new offering from the company’s
Financial Services domain, and leveraged from the company’s existing cards and
payments database of 50+ countries.
In terms of number of cards in circulation, the
Australian payment cards market is expected to grow at a CAGR of 2.4% over the
period 2015-2020. With 24 million of total population in Australia, the payment
card penetration in the country reached 2.8 cards per person in 2014. The high
penetration in the country is due to the culture of holding multiple cards and
card issuer aggressive marketing strategies deployed in the country. The growth
of cards in circulation during the period 2012 -2014 can be attributed to a
rising banked population, growing disposable income, the expansion of ATMs and
POS terminals, and greater acceptance of payment cards in the country.
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Whereas,
the charge cards have the highest average transaction value among all the card
segments in the country. In 2014, average transaction value of charge cards was
AUD 299 and that of credit cards was AUD 122.
Some of
the key competitors in the payment card market include Westpac Bank, CBA, ANZ
Bank and others.
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Reasons
to buy
Access the historical and forecast data of
cards and payments market in Australia.
Understand
the key trends, drivers and growth opportunities in Australia’s cards and
payments market.
Frame
informed and customized strategies for market expansion by identifying the
strategies adopted by the key players.
Access to
banks and card issuers’ competitive intelligence.
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